Summary

A product exec, providing leadership to global software product organizations. I have built products and teams focused on highly transactional data systems and have particularly strong experience in Ad Tech platforms. With 20 years working at major tech companies in California, I am currently based in London.

Experience

FEB 2015 - PRESENT / LONDON, UK

I have built a 50-person strong product and engineering team across offices in London and Kiev. Together we have created the Captify search retargeting platform which currently processes over a billion events per day. For each event, machine learning is applied to derive intent from users' search behaviours and optimize programmatic advertising.

OCT 2012 – FEB 2015 / LONDON, UK

At Turn I managed the team responsible for the Turn DSP, with particular focus on enhancing the analytics and reporting capabilities. Our actionable insights provided a real time ability for users to optimise programmatic advertising campaigns. Turn was known in the industry as a high-performance demand side platform - it has subsequently been acquired by Singtel.

Jun 2011 – Oct 2012 / LONDON, UK

AT&T wanted to leverage their huge data reach to create a highly-personalized advertising platform. I managed the product and engineering team to build their data management platform which leveraged the Turn DSP for delivery.

2011 – 2012 / SAN FRANCISCO, USA

I Co-Founded Glamrush as the technology lead, building the intial prototype which included a social marketing and e-commerce platform. The company focused on providing viral marketing to enable cosmetic brands to introduce new products to market. We exited with a company sale.

2009 - 2011 / MOUNTAIN VIEW, USA

Applying social recommendations to business search, LikeList attempted to leverage the trust network as a mechanism for local businesses to communicate and build relationships with their advocates. As product lead, I released both the consumer web application and business portal.

2008 - 2009 / MOUNTAIN VIEW, USA

When joining AOL-MapQuest, the advertising page weight was over 30%, with a mandate to reduce page weight but retain revenue. I introduced bespoke targeted advertising options which increased CPM rates and reduced advertising page weight to <10%. The improvement in consumer experience was significant, yet at the same time, revenue was improved.

2005 - 2008 / SUNNYVALE, USA

At Yahoo! I owned the Geo-Targeting and Demographic Targeting platforms for both advertising and website groups. The advanced capabilities to target users based on specific Geo and Demo profile enhanced personalisation and increased revenues, the product influenced over $500 million of advertising revenue and drove the Yahoo! home page.

2002 – 2005 Vancouver, Canada

Managed the Pivotal MarketFirst CRM platform - providing fully configurable marketing automation

1999 – 2002 SAN JOSE, USA

Managed and Developed the Clarify Sales CRM platform, now forming part of the Amdocs platform

1995 – 1999 SAN JOSE, USA

Led development of the Silvaco device simulation visualization platform in C++

Patents